About the Position
The ‘Sr. Media Analytics Manager’ or ‘Sr. Digital Analytics Manager, Media’ manages the media analytics, modelling, forecasting and reporting of media, spend, digital marketing and performance for the University of Phoenix. The individual works closely with all digital marketing channels to collaboratively plan, analyze and optimize the performance of Phoenix.edu and each of its digital channels.
PRIMARY ACCOUNTABILITIES:
What You’ll Do:
- Work with Paid Media marketing treams to generate insights around student acquisition, utilizing channel specific metrics
- Actively monitor digital marketing landscape to stay aware of latest technologies, trends, and platforms that drive process optimization opportunities for streamlined analyses
- Collaborate with various stakeholders across the organization, you will optimize metrics and KPIs that align with our strategic direction and growth objectives
- Work cross-functionally across Marketing Analytics, Product,Technology, any Media vendor partner teams
- Conduct in-depth analysis of media campaigns, identifying areas of strength, improvement opportunities, and optimization strategies
- You will combine your expertise in media platforms with technical savvy to perform highly complex analysis that answers key business questions and drivesdecision-making.Focus: Reporting, insights, analysis, optimizing media strategy, and budget allocation
- Set the vision for measurement, reporting and analytics across each campaign
- Produce data insights and reporting that quantify and optimize messaging, audience, and strategy
- Leverage extensive first- & third-party marketing data to measure campaign effectiveness, proactively identify improvement opportunities and provide insights that support strategic decision making for projects of all sizes
- Ongoing campaign and media optimization is a key part of this role, you will help drive results for our business
What You Bring to the Table
MINIMUM EDUCATION AND RELATED WORK EXPERIENCE
- Bachelor’ degree in a related field
- Seven (7) years of overall experience in marketing analysis, media, digital or CRM analytics, that includes at least five (5) years of experience working within digital marketing and/or least five (5) years of experience working with digital analytics systems such as Adobe Analytics or Google Analytics
ADDITIONAL QUALIFICATIONS:
- Ability to work in mulitiple data sets; knowlewdge of various media platforms
- Working knowledge, experience in Pixel Tagging
- Strong familiarity with ad operations & campaign management (e.g., tagging, ad-servers, viewability)
- Knowledge of SAS, SQL or other database platforms
- Ability to build and develop basic reports, dashboards, ad hoc analyses in Microsoft PowerBI that provide accesible and automated insights
- Knowledge of statistical tools and data analysis (e.g. regression, multivariate analysis, factor analysis)
- Able and desire to learn new tools and technologies.
- Understanding of online media, performance marketing and key drivers that stand to impact performance across multiple digital media channels
- Connect the dots between planned outcomes and actual results to make relevant recommendations to improve performance
- Strong conceptual and analytical skills to drive generation of media insights and recommendations
- Ability to manage simultaneaous projects, prioritize tasks and meet stringent deadlines
- Highly driven self starter with strong analytics acumen who understands the media landscape, and work independently
- Ability to build positive working relationships, both internally and externally
- Excellent presentation skills with the ability to efficiently communicate complex findings and recommendations; must be able to express information and concepts with conciseness and clarity when writing and speaking
INDCHI