Marketing Communications Operations Leader

• Location: Grand Rapids, Michigan
• Type: Contract
• Job #35095

Clover Consulting has a direct client in need of a Marketing Communications Operations Leader for a 6+ months contract.  This role can be on-site OR remote.  The skills required are below.  Qualified candidates please provide resume.  Thank you! 

Title: Marketing Communications Operations Professional
Term: 6+ months (40 hours/week), possible extensions
Contract: W2
Rate:  Negotiable
Location:  On-site OR Remote

Marketing Communication Operations Leader – willing to consider remote or onsite at the GR Business Center. 

• Brings a strong strategic and enterprise-minded approach, not just execution
• Has an estimated 8–10 years of relevant business and marketing operations experience 
• Is comfortable working with senior stakeholders, improving end-to-end workflows, and helping shape operating models rather than simply following them

The Marketing Communications Operations Leader will play a crucial role in shaping and optimizing Brand Experience & Communications operations to ensure efficiency, effectiveness, and alignment with business objectives. The leader will be responsible for driving the continuous optimization of marketing projects and workflows, as well as establishing and maintaining robust operational reporting and analysis frameworks. This role involves defining and maintaining best practices for marketing and communication processes, ensuring data quality, and optimizing the marketing technology (martech) stack. Collaborating extensively with marketing, technology, data, analytics, and other cross-functional teams, the role will act as a catalyst for business growth by ensuring that all marketing initiatives are well-managed and high-performing.
The leader will work across all BE+C teams to deliver integrated, cohesive, audience‑centered experiences. With a focus on the Americas and strong global partnership, this role orchestrates the end‑to‑end content engine – streamlining intake, planning, prioritization, and execution while ensuring alignment with enterprise frameworks and standards. The leader will facilitate governance forums, maintain service guidelines, and conduct after‑action reviews to strengthen performance. Acting as a coach and connector, the leader collaborates with stakeholders and content creators to improve clarity, consistency, and efficiency, while developing dashboards and metrics that enhance visibility and drive continuous improvement across the communications ecosystem.

Continuous Improvement & Process Optimization
●      Analyze existing workflows to identify inefficiencies, bottlenecks, or areas for improvement, and implement standardized solutions (automation, AI, templates, etc.) to enhance productivity, agility and scalability.
●      Establish and enforce standard operating procedures (SOPs) to ensure consistency and quality across all communication activities.
●      Help organize and deliver training sessions on new processes, technologies, and best practices.
●      Orchestrate intake, prioritization, and project management for major initiatives, optimizes resource allocation, and maintains standards such as SLAs, templates, and crisis playbooks.
●      Standardize and centralize work requests so scope, context and required assets are captured consistently at submission.
●      Build and mentor a high-performing, forward-thinking team that embraces innovation, learning and continuous improvement.

Cross-Functional Collaboration
●      Collaborate with cross-functional teams to align processes with broader organizational goals and ensure smooth handoffs between marketing, sales, and other departments.
●      Work closely with Brand Comm leadership to establish priorities that achieve business objectives.
●      Encourage knowledge sharing and teamwork, as well as support efforts to upskill staff and close skill gaps.
●      Build systems that provide visibility into work status and progress for business partners and provide stakeholders transparency into why work is prioritized and resourced as it is.
●      Support change management, helping teams adopt new tools, systems, processes, and governance models that improve operational maturity

Performance, Measurement & Analytics
●      Build dashboards and reports that measure operational performance (alignment to strategy, timeliness, capacity, work quality, progress) and connect operational improvements to business metrics.
●      Assist BE+C leaders in driving stronger performance and unlock root cause when results stall.
●      Partner with BE+C leaders, corporate analytics, digital experiences and other partners to deliver the measurement roadmap vision.
●      Serve as an analytics expert across BE+C and build analytics capabilities that transform data into actionable insights.
●      Analyze marketing data to uncover trends, insights, and opportunities for optimization, presenting findings and recommendations to BE+C leadership.
●      Collaborate with data and analytics teams to define measurement frameworks and ensure marketing activities are tracked effectively.

Technology, Systems & Data Integrity
●      Lead the marketing technology roadmap –guiding investment decisions, governing platform usage, and ensuring teams are fully equipped to leverage tools effectively.
●      Develop and govern rules, automations and AI-assisted capabilities that reduce administrative work.
●      Stay updated with industry trends, emerging technologies and product releases for marketing automation platforms to apply new features and best practices.
●      Ensure the integrity, accuracy, and cleanliness of marketing databases through regular audits, data hygiene practices, and integration.