UX Designer

Leads discovery activities to understand users, define audience segments, and map end-to-end customer journeys that inform product strategy.

Conducts qualitative and quantitative research (interviews, usability sessions, behavioral studies) to surface user needs, pain points, and opportunity areas.

Translates research findings into actionable artifacts such as personas, journey maps, workflow diagrams, and experience recommendations.

Evaluates existing digital products—especially B2B applications—to identify UX gaps, workflow friction, and optimization opportunities.

Applies Human-Computer Interaction (HCI) principles to ensure intuitive interaction patterns and user-centred design decisions.

Leverages analytics and research tools (e.g., GA4, Hotjar, insight platforms) to validate assumptions, detect behavioral patterns, and support data-driven decisions.

Uses collaborative design tools (Figma, Miro, etc.) to prototype concepts, facilitate workshops, and guide cross-functional teams through ideation and solutioning.

Communicates research insights, concepts, and design rationale clearly to stakeholders to ensure shared alignment across discovery and delivery phases.

Partners with marketing/brand teams to incorporate visual identity and brand expression into user experiences.

Synthesizes complex data into clear experience frameworks, demonstrating creativity, strong organization, and attention to detail while staying current with UX industry practices.